Welcome to my world
Here is My Professional Story
My professional roots come from working at a Big 4 (one of the top accounting firms in the world, PwC). Here I earned my CPA (Chartered Professional Accountant) designation. But accounting was never for me. So I left the corporate world behind and I embarked on a journey of self-discovery, reinvention, and true alignment into what matters to me - on a soul level.
For the past 5 years I have worked music professionals and entrepreneurs optimizing the back-end of their businesses.
I'm incredibly passionate about helping grow and scale businesses in a way that make my clients feel fully supported. My mission is to help them work smarter (not harder) so they can achieve the goals and impact they are after.
My corporate background, my deep love of organization, and my supercomputer abilities (especially with spreadsheets and automations), makes me incredibly capable of upleveling and optimizing virtually anything I touch.
Here is my Personal Story
I’m a dreamer, a seeker, a healer, a big feeler.
Multi-cultural. Multi-faceted. Multi-talented.
I was once told I was "1 of 1," and I've learned to really embrace the entirety of that.
There is no one out there like me, and that is my superpower.
Chinese-blooded. Peruvian-born. Canadian-raised. Paris-based.
My mix of cultures is as wide, dynamic and unique as my experience, expertise, and life story.
Becoming an immigrant at the age of 9 moving from Lima to Toronto, I saw at a young age what completely upleveling your life feels like. It's a deep understanding I have taken with me throughout my life. A new world of possibilities is always available. Lesson learned.
After endless hours of unfulfillment in an office job, and realizing this corporate dream of mine was not a life I actually wanted, I made the gutsy move to quit (without another job lined up) on Dec 2019. On Jan 2020, I left with a backpack and a one-way ticket headed to Asia to fulfill my dream of seeing the world. See how excited I was with my backpack ready to travel the world!
2020 would be my “travel the world year.” Finally!
Ha! Life had other plans.
I was 10 days into my journey when I learned about a new virus in Asia. That changed everything. Eventually I had to return back to Canada. My dream was crushed. I was forced to quarantine, spend a lot of time alone, pick myself back up, pivot hard, and completely reinvent myself.
Who do you want to be Yuri?
What do you really want to do?
What life do you want to live?
Many questions. Not many answers. But one thing I did know - I wanted to only align myself with big visions, impactful missions, and bold innovators that were bettering the world.
Thus begun my entrepreneurial journey.
I saw that much of what I had learned in the corporate world - project management, data analysis, operations optimization, problem-solving, the power of spreadsheets, major adaptability, and a powerful “I can figure this out” mentality, were all transferrable skills I had I could apply into the entrepreneurial space.
With that foundation combined with my natural ability to think in a very process-oriented way, my deep love of organization, and my huge passion of continuously uplevelling …
I knew I had something special and
valuable to offer the world.
Fortunately, I haven't been proven wrong.
But what I’m most proud of is that I’ve been able to build my business and work with truly incredible humans and missions, all while following my dream of traveling the world. In 2023, I have completed a 20-month long journey around the world where I reached:
✧ 6 continents
✧ 23 countries
✧ Flew in 84 flights and
✧ Slept in 94 beds
I did it! I travelled the world.
I told you I was multi-faceted.
As a very proud Peruvian / Peruana, this was one of the most memorable moments of my life.
Machu Picchu, Peru
Want to learn more about me?
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✧ I deeply love music and I’ve gotten on planes just to see my favourite artists. Even flew to Toronto once for less than 24 hrs to see The Weeknd!
✧ My name is Japanese and Korean for a woman but Russian for a man!
✧ I completed a 12-month long journey around the world with Remote Year, called The Yuri Program, and one month I won the “Most Valuable Yuri” award (seriously!)
✧ I used to play national level table tennis when I was young.
✧ I reached 6 continents in 6 months, and 4 continents in 2 weeks.
✧ My dream is to live by the water with my family and pets.
✧ I 100% believe in manifestation and have manifested unbelievable blessings into my life.
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✧ Meditation
✧ Prioritizing my mental health, healing and personal evolution
✧ Deep raw conversations
✧ Bachata
✧ Buenos Aires’ clear blue skies
✧ Sun in my face
✧ Sunsets on the beach
✧ Cooking with Best of 2000’s playlists
✧ Paving your own path
✧ TRAVEL
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✧ Loris Daw - Table tennis coach, pastor and my Guardian Angel
✧ Thich Nhat Hanh - Buddhist monk and peace activist
✧ Lacy Phillips - Founder of To Be Magnetic, a community for neural manifestation and host of the Expanded podcast
✧ Michael A. Singer - Spiritual teacher and author of The Untethered Soul & The Surrender Experiment
✧ Gabrielle Bernstein - Spiritual leader and best-selling self-help author
✧ Lewis Howes - Host of the School of Greatness podcast
✧ Yes Theory - Believers in the power of seeking discomfort
✧ Tasha Blank - Embodiment educator, dancefloor alchemist and founder of PhDJ
✧ Jennifer Dawn - High-achieving entrepreneur and business coach
✧ Jaime Nolan - Coach and founder of the Anima Collective